Trade-Show Tiered Budget Calculator

Plug in your real budget, your real per-stop count, and your vertical. We will return a per-tier split, real per-item budgets, and a starter SKU list. No quote form, no email.

Total budget

$5,000

Booth stops

2,000

Per-stop avg

$2.50

Items reached

2,000

Tier 1 — Cold

Anyone who walks by

Target

$0.50–$2 per item

Tier budget

$3,000

Share of total

60%

Items

1,780

Per item

$1.69

Starter picks

Open table, front of booth

Branded retractable pen
$0.65–$1.25
Mint tin
$1.10–$1.85
Sticker pack (3)
$0.80–$1.50

Tier 2 — Warm

Scanned lead, real conversation

Target

$3–$8 per item

Tier budget

$1,500

Share of total

30%

Items

200

Per item

$7.50

Starter picks

Behind the counter, post-scan only

Structured cotton tote
$3.50–$6.50
17oz reusable water bottle
$4.50–$7.50
Branded notebook + pen
$5.00–$8.00

Tier 3 — VIP

Booked meeting, qualified buyer

Target

$15–$60+ per item

Tier budget

$500

Share of total

10%

Items

Per item

$25.0

Starter picks

Off-site, fulfilled the week after the show

Branded power bank (10K mAh)
$15–$28
Embroidered piqué polo
$22–$32
Gift-boxed mug + premium coffee
$18–$30

Build the actual list

Hand this brief to The Butler. Real SKUs come back in seconds.

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Just want to kick the tires? Click below to get started. Trying it out is free, and it’s pretty fun to see what The Butler suggests.

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