Katie
Curated by Katie
Choosing Premium Giveaways for Decision-Makers
Most conference organizers overspend on the wrong premium giveaways and underspend on the judgment required to pick good ones. The best VIP gifts cost less than you'd expect, because the ones that actually land were chosen for a specific…
The North Face Chest Logo Ridgewall Soft Shell Jacket NF0A88D5: A Swag Spotlight
The Ridgewall is aimed squarely at the kind of person who actually wears their company jacket outside. Not to a meeting. Outside. If your team spends time on job sites, at outdoor events, or in climates where the weather can't make up its…
Custom Moleskine Hard Cover Ruled Large Expanded Notebook for New-hire onboarding kits: A Buyer's Take
Moleskine notebooks land in onboarding kits because they feel like a gift rather than an afterthought, but the math only works if you know exactly what you're paying for and how long you actually have. There's a reason people-ops teams…
How to Choose Trade-Show Giveaways: A Decision Flow, Not a Listicle
The reason every "best trade-show giveaways of 2026" listicle reads the same is that the writer skipped the decision. They listed thirty items. You still have to pick one, and you have less context than when you started. This is the actual…
Trade-Show Swag Tiered Budget: A Real 60/30/10 Framework
Every trade-show booth has the same problem. You are told you have a $4,000 swag budget. You have 3,000 expected booth visitors. The math says $1.33 per person. So you order 3,000 stress balls, give them out for three days, and a year…
I'm Running a Charity 5K and Don't Know Where to Start
You raised your hand at the board meeting, or your boss volunteered you, or the person who used to do this moved out of state. Either way, you are now responsible for a charity 5K and you do not know where to start. Good news: this is a…
Swag for Healthcare Trade Shows (HIMSS, HLTH, Becker's)
Healthcare trade-show booths fail at swag for a reason none of the generic listicles mention. Half the items recommended in those listicles will be confiscated, ignored, or quietly handed back. Healthcare audiences operate inside…
Sustainable Swag: What's Real, What's Greenwashing
"Eco-friendly" on a swag spec sheet means almost nothing. The promotional products industry has noticed that buyers want sustainable options and has responded by relabeling existing items with green-flavored adjectives. Real sustainability…
How to Collect T-Shirt Sizes from a Group
The problem is not that people do not know their size. The problem is that you sent the form in a Slack channel five days ago and the people who matter most to you have not opened it. Now it is Wednesday, the order locks Friday, and you…
How to Run a Walk-a-Thon (A 6-Week Playbook)
A walk-a-thon is the easiest "5K-shaped" fundraiser in the playbook. There is no chip timing. There is no permitting drama. The course is a parking lot or a school field. And the per-walker gross is often higher than a 5K because the…
Conference Swag Bag Ideas (with Per-Attendee Cost Math)
The swag bag at a conference is a different problem than the booth swag in the exhibit hall. As the conference organizer, you are buying for every attendee, not just the people who stop at a booth. The economics shift accordingly. What…
Nonprofit Golf Tournament Swag: A Sponsor-Tier Framework
A nonprofit golf tournament is an unusual fundraising event because the swag is genuinely part of the product. A $300-per-player tournament is paying for a round of golf, lunch, and a tee gift bag. If the bag is junk, the renewal rate…
Church Youth Group T-Shirts: A First-Time Pastor's Guide
You are the new youth pastor. The mission trip is in 8 weeks. The senior pastor mentioned that "we usually do shirts" and wandered off. You have not done this before. You are not sure where to start. This is the version that does not…